Case Study - myGov | Whole-of-government flagship project
myGov redesign in collaboration with DTA and Services Australia. An overhaul of the project's end-to-end service model.
- Client
- Australian Government
- Year
- Service
- Interaction design, UX, research

Overview
As interaction designer(s) on the myGov project, we played a key role in crafting a user-centered experience. We began by conducting thorough user research to understand the needs and pain points of citizens interacting with government services. This research informed the development of the information architecture, ensuring a clear and logical structure that facilitates easy navigation and task completion.
Leveraging the insights gained from user research and customer feedback, we then designed intuitive interactions between users and the platform. This involved creating user flows, wireframes, and prototypes to ensure a smooth and efficient experience for all. Our focus extended beyond functionality to accessibility, providing expert advice to ensure the platform is inclusive for users with disabilities. Finally, we contributed to the overall UX strategy by translating customer insights into actionable design decisions, ensuring myGov delivers a seamless and positive experience for all Australians.
What we did
- Discovery research
- User research
- UX/ UI
- Interaction design
- Stakeholder management
- Design patterns
- Design guidelines
Amazing work by Adnan, in that we arrived at key insights quickly and accurately. We also produced lasting design patterns that were based on research evidence.

Services Australia
- more customer insights
- 20%
- more positive reviews
- 5x
- accessibility defects removed
- 233
- rounds of user research
- 28