The experience people have of your business — designed, built and run by one team.The experience people have of your business — the site they find, the enquiry they send, the follow-up they get, and the marketing that brought them there — designed, built and run by one team.
What we do
Most businesses buy these from six different suppliers and spend their own time holding them together. We run them as one system, and you have one person to call.
We look at how someone actually finds you, decides, and gets in touch — then build for the weakest step. Sometimes that is a new site. Sometimes it is one form, one automation, or one page that finally answers the question people keep asking.
People look you up before they contact you. Clear services, real availability and plain language about what things cost — built, hosted and maintained by us, not handed over as a project.
Forms, booking or a guided conversation, shaped for whoever is contacting you. What someone needs, where they came from and how urgent it is should arrive together — and nobody should face a forty-field wall to ask a question.
Acknowledgements, reminders, triage, summaries and follow-up sequences that run without anyone remembering. Configured against how your business actually works, and always reviewable by a human.
Search visibility, the material that helps someone choose you, and reporting that shows what created real work rather than what merely looked busy.
One campaign at a time with conversion tracking, on an ad account you own and fund. Spend stays visible and separate from our fee, and we will tell you when it is not worth running.
Selected work
Our own product work spans the problem model, research, interface and working software. Both projects are public, still evolving and honest about the limits of what they can prove.
Human Standards
Design with a better understanding of people.
Open-source human-factors library
Human factors · Accessibility · AI
Open source · LiveAn open-source reference library that translates human factors and accessibility research into practical standards, implementation guidance and read-only context for AI agents.
Sightspool
Go from what to why.
Product intelligence · UX · AI
Founding beta · LiveA product-intelligence system that maps who a product serves and how people are meant to move, then surfaces questions from connected evidence and routes approved unknowns into research and senior UX judgement.
How the work arrives
Found
A clear site or a focused campaign puts you in front of someone who is actually looking for what you do.
Captured
What they need, where they came from and when they need it arrive together — not as a bare notification.
Progressed
Work moves through a simple pipeline with responsibility, status and follow-up visible across your team.
Improved
See what created useful enquiries, where they stalled, and what should change next month.
Alongside, not instead
You chose those platforms for real operational reasons, and changing them is disruptive and expensive. We have no interest in asking you to.
How we start
A short form about your business and what is stuck. No account, no payment, no sprawling discovery document.
What we would do, in what order, what it costs and what it will not do. You keep it either way.
We design, write and assemble it, then stay on to run and improve it. You own your domain, content and data throughout.
Straight answers
You have almost certainly been sold to by an agency already. Here is where we stop, in writing, before you ask.
Or email ak@cumulative.com.au. Cumulative Consulting Pty Ltd · Canberra, Australia.
